Relationship Marketing
CataloguedThe process within Customer Relationship Management (CRM) and focuses on customer retention, satisfaction and lifetime customer value.
Relationship Marketing sits under Marketing Strategy in the Marketing and Public Relations domain of the Luminid skills catalogue.
Also known as
- relationship marketing strategies
- crm marketing
- customer retention marketing
- loyalty marketing
- customer lifetime value
- clv marketing
- customer relationship management marketing
- retention marketing
- customer satisfaction marketing
- relationship based marketing
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