Customer Relationship Management

Catalogued

The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the customer.

Customer Relationship Management sits under Business Operations in the Business domain of the Luminid skills catalogue.

Also known as

crm
CRM
crm systems
customer interaction management
customer management
customer relations
customer relationship
customer service management
customer-oriented management
customers relationship management

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